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9 point hedonic rating scale!

this topic explains how will I rate the milk teas i drank. :))

i want to use facial expressions but the images i found are only 7.

but i will still use the 9 point hedonic rating scale:
9-Like Extremely
8-Like Very Much
7-Like Moderately
6-Like Slightly
5-Neither Like nor Dislike
4-Dislike Slightly
3-Dislike Moderately
2-Dislike Very Much
1-Dislike Extremely

click here to know more about 9 point HRS


Flavor and taste are different!

Taste is physical. Taste is one of our 5 senses. It is a sensory function, in which receptors, or taste buds, found mostly on our tongue receive chemical information. This chemical stimuli received by our taste buds is transduced into electrical signals that are sent to the brain. Once in the brain these electric signals are interpreted into information which we use to gain perception.

We can only taste 5 things; bitter, sour, salty, sweet, umami.

Flavor however, is the combined perception of food using all information received from all five of our senses. During the process of eating, we use all five of our senses to receive physical information from food. Once in our brain, this information becomes the perception. Thus flavor is cognitive, meaning that the recognition of flavor happens post-sensory.

It would be logical, that because we put food in our mouth, the sensory receptor for taste, that taste is the sense we use the most in perceiving flavor. But instead we rely most heavily on our sense of smell. While our sense of taste can only give us 5 pieces of information about a food, our sense of smell can give us a seemingly limitless amount of information.

Both taste and smell receptors receive chemical information. Our sense of touch receives pressure, which is detected by nerve endings in our skin that respond to variations in pressure. The sense of sound is received by a membrane in our ears that vibrates in reaction to sound waves (our ear drum.) Our sense of sight depends on our eyes to detect electromagnetic waves of light, which is transduced into information that we use to interpret images.

Taste is a mere 5 pieces of information, but flavor is infinite. Taste is chemical, while flavor is a mental construct that doesn’t exist outside our mind. 

flavor  = taste & smell

taste = one of our senses


flavor intensity:
xfactor: this contributes the physical aspects of the product ;)
ambiance of store:

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